How Social Media Has Changed Us

Mashable's blog entry today titled " How Social Media has Changed Us " inspired a few thoughts. While a little more light-hearted than many of the reasons in Mashable's blog entry…

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Going Paperless (part 3)

You’ve been thinking about the benefits of being paperless, mulling over your strategy, considering the best way to organize, and dreaming of a more productive team and work space…

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Going Paperless (part 2)

Implementing a successful paperless strategy requires a clear and disciplined approach to file organization and security. Organization You may be eliminating actual filing…

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Going Paperless (part 1)

One of the first decisions we made for OpenSpark was to be a virtually paperless office. We made this decision for several reasons: Part of our mission is to use technology to…

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Do I Have to Tweet?

Mention Twitter in conversation and you’ll likely hear responses that range from “Twitter is just another fad I don’t have time for” all the way to “Twitter is absolutely…

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Do I Need a Facebook Fan Page?

Are my customers or prospects on Facebook? Do I have good content to share? Can my customers benefit from interaction with each other? Do I want another place where my company can…

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4 More Tips for Marketing on a Limited Budget

We talked about four marketing tactics that required little or no financial cost in a previous post , and after writing that post, we came up with four more. As with the others,…

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Networking Via Social Media

I recently had a conversation with someone who has been doing a lot of research about social media and how to integrate it into his business. He was struggling with this decision…

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Networking Via Social Media

I recently had a conversation with someone who has been doing a lot of research about social media and how to integrate it into his business. He was struggling with this decision…

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4 Tips for Marketing on a Limited Budget

Marketing is an essential function of any business. Tactics vary, messages vary, and budget varies, but all businesses must market in some way. Some businesses have millions to…

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4 Tips for Marketing on a Limited Budget

Marketing is an essential function of any business. Tactics vary, messages vary, and budget varies, but all businesses must market in some way. Some businesses have millions to…

Read more